O2 and Carphone Warehouse drop iPhone price £100 Sunday Apr 20th
UK sole provider of the iPhone O2 and partner outlet Carphone Warehouse have announced a £100 price drop on the 8GB iPhone with immediate effect. The offer, which ends in June reduces the price of the phone from £269 to £169. The price of the 16GB model remains unaltered at £329.
Despite strong initial sales, the iPhone has not been the success in the UK as it was in the US, possibly due to the high price compared to the US phone coupled with a lack of 3G connectivity that most european smart phones including the Blackberry, have built in.
The O2 promotion is being carried out independently of Apple UK and means that o2 are effectively making no profit on each handset and relying on monthly plans to generate income.
The new £169 price means that an 8GB iPhone is currently cheaper to buy than an 8GB iPod touch, though of course customers are still locked into an 18 month tarif plan starting at £35 per month.
A 3G version of the iPhone is expected to arrive in the states in June.
